Waitrose & Partners
Waitrose and Gillette needed a complete re-think of the Loss Prevention fixture in Shave care. UFO Hook replaced an ageing fixture, and the re-stocking, shopping, and theft are all improved.
Background
5+ Year old Push-Feed Shelf Modules that have aged.
Products not consistently located
Staff take a long time to replenish products (unengaged and in reality)
Out of stocks affecting availability and revenue directly
Methodology
UFO Hook System suits the requirements and needs.
Custom Waitrose Powdercaot finish and Suitable for Waitrose Ticket Size.
Rollout of ~10k hooks in to 300 Waitrose Stores.
Distribution to Stores in 4 Days. With POD/confirmations.
Additional Product Protection in the form of Alpha safer-cases from Checkpoint.
Shoppers have easy access to shop products.
Reduction time to Re-Stock one SKU: 25 seconds to 18 seconds.
Solution
Gillette is the category leader in Shave care. The products have well-known brand image, and command a prime position in-store.
Waitrose is a premium retailer and have customers with high expectations.
Current merchandising solution not up to the task due to breakages over the last years.
Challenges
A total re-think of the Bay in order to better suit Customers, Staff and Brand.
Alignment key stakeholders for the common goal: presentation shop-ability and sales.
Cost effective and straightforward to Implement.
