Tesco
Rapidly increasing loss in the Health and Beauty bays are an area Tesco had been struggling with. The UFO Hook is now providing reduced loss and superior merchandising across the UK.
Background
External Theft is a rapidly growing problem in this category, the retailer needs a solution
Fixture Protection is non-existent. Current Hooks are 5-10 years old, depending on store age.
Staff are replenishing stock in this area in the normal way (often bi-weekly)
The bays are updated on the Planogram update only.
Methodology
UFO Hook Trpdor System suits the requirements and needs of Tesco Stores. The integrated ant-theft function, combined with the ease of shopping ensure this solution will be well received.
Hook SEL Holder designed to suit Tesco Standard Ticket Size.
Rollout of ~56k hooks in to 600+ Tesco Stores.
Management of the Delivery to Stores in ~3 Weeks. All With POD/confirmations.
Solution
The Health and Beauty Accessories Bays in Tesco have 80-160 Sku’s per store.
These are products such as: Scissors, Nail Clippers, Brushes, False Eyelashes and Nails etc.
Tesco is a high volume retailer, and the largest in the UK.
Current merchandising is on standard unprotected Euro Hook
Challenges
A solution that better suits Customers, Staff and the Tesco Brand.
Alignment key stakeholders for the common goal: presentation, shop-ability and Loss Reduction.
Cost effective and straightforward to Implement.
