Olay
Olay needed a solution to increasing theft in cosmetics. Our cover plate solution has successfully reduced theft across all stores, and has enhanced shelf brand presence.
Background
Products not consistently located
Staff take a long time to replenish products (unengaged and in reality)
Out of stocks affecting availability and revenue directly
Methodology
Cover Plate suits the requirements and needs.
Custom Powdercoat finish.
Rollout of ~10k hooks in to 300 Stores.
Distribution to Stores in 4 Days. With POD/confirmations.
Additional Product Protection in the form of Alpha safer-cases from Checkpoint.
Shoppers have easy access to shop products.
Solution
Olay is the category leader in cosmetic care. The products have well-known brand image, and command a prime position in-store.
Waitrose is a premium retailer and have customers with high expectations.
Current merchandising solution not up to the task due to breakages over the last years.
Challenges
A total re-think of the Bay in order to better suit Customers, Staff and Brand.
Alignment key stakeholders for the common goal: presentation shop-ability and sales.
Cost effective and straightforward to Implement.
