Nicorette
High-value nicorette products have experienced an uptick in theft. Our cover plate solution has proven to be an effective mitigation technique for many stores around the world.
Background
5+ Year old Shelf Modules that have aged.
Products not consistently located
Staff take a long time to replenish products (unengaged and in reality)
Out of stocks affecting availability and revenue directly
Methodology
Cover plate suits the requirements and needs.
Rollout of ~10k hooks in to 200 Stores.
Distribution to Stores in 4 Days. With POD/confirmations.
Additional Product Protection in the form of Alpha safer-cases from Checkpoint.
Shoppers have easy access to shop products.
Reduction time to Re-Stock one SKU: 25 seconds to 18 seconds.
Solution
Nicorette is the category leader in replacement therapy products. The products have well-known brand image, and command a prime position in-store.
Current merchandising solution was not deterring thieves, or minimising theft.
Challenges
A total re-think of the Bay in order to better suit Customers, Staff and Brand.
Alignment key stakeholders for the common goal: presentation shop-ability and sales.
Cost effective and straightforward to Implement.
